NEWS AI: Ubisoft Clarifies Account Deletion Policies Amid Controversy

Over the weekend, Ubisoft faced scrutiny over allegations of deleting inactive accounts with purchased games. However, a Ubisoft spokesperson clarified that the company does not delete such accounts. The controversy arose after an anti-DRM advocate on Twitter presented an account deletion notice as evidence, prompting concerns about user data and game access.

The official Ubisoft Support Twitter account's response, stating that the company did not want users to lose access to their games, further fueled speculation. Additionally, Ubisoft's support website did not explicitly mention that accounts with games attached to them would be exempt from deletion, causing more confusion.

However, Ubisoft has now addressed the issue, updating its support page to clarify that accounts linked to an active Ubisoft subscription or PC games purchased from their store are not eligible for deletion. The company emphasized that their policies are in line with legal requirements, specifically complying with the General Data Protection Regulation (GDPR) Article 5.1.e, which mandates limiting data retention periods.

To prevent any misunderstandings, Ubisoft provided a comprehensive statement outlining the criteria they consider before deleting an account. These criteria include the gaming activity since the account's creation, the presence of purchased PC games in the account's library, the duration of inactivity, and the existence of an active subscription.

Importantly, Ubisoft stated that they have never deleted accounts that have been inactive for less than four years. The process of account deletion involves sending three emails to the player over a 30-day period, offering the chance to restore their account. Moreover, if the user attempts to log in during this period, they will receive a warning and a link to reactivate their account.

As the controversy subsides, Ubisoft seeks to assure its player base that their data and access to purchased games are safeguarded. The company's adherence to GDPR guidelines and industry standards is aimed at protecting players from fraud while respecting their gaming history and investments.

In conclusion, Ubisoft's commitment to transparent communication and adherence to data protection regulations should foster trust and confidence among its users. As the gaming industry continues to evolve, such clarifications become vital to maintain a strong and loyal player community.